{"id":59412,"date":"2017-11-03T10:34:54","date_gmt":"2017-11-03T09:34:54","guid":{"rendered":"https:\/\/www.thedigitalnewdeal.org\/?p=59412"},"modified":"2021-05-24T16:30:44","modified_gmt":"2021-05-24T14:30:44","slug":"et-si-le-cac-40-uberisait-sa-rd","status":"publish","type":"post","link":"https:\/\/www.thedigitalnewdeal.org\/en\/et-si-le-cac-40-uberisait-sa-rd\/","title":{"rendered":"Et si le CAC 40 ub\u00e9risait\u2026 sa R&D"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”3\/4″][vc_row_inner][vc_column_inner width=”1\/1″][vc_column_text]<\/p>\n

Et si le CAC 40 ub\u00e9risait\u2026 sa R&D<\/h1>\n

GRANDS GROUPES, PASSEZ AU \u2018\u2019R&D VENTURE\u2019\u2019 !<\/strong><\/span><\/h3>\n

La r\u00e9volution num\u00e9rique a litt\u00e9ralement fait exploser les barri\u00e8res \u00e0 l\u2019entr\u00e9e de l\u2019innovation<\/strong> : il suffit d\u2019un peu de financement pour qu\u2019\u00e9closent des id\u00e9es r\u00e9volutionnaires qui ne pouvaient na\u00eetre autrefois que dans des grands centres de Recherche et D\u00e9veloppement (R&D). L\u2019innovation a bascul\u00e9, elle passe de la verticalit\u00e9 \u00e0 l\u2019horizontalit\u00e9. Du programme de longue haleine, \u00e0 forte intensit\u00e9 capitalistique, Concorde et Plan Calcul, \u00e0 l\u2019\u00e2ge du garage et des \u00e9coles de code. Les jeunes les plus cr\u00e9atifs ou inventifs<\/strong>, c\u2019est-\u00e0-dire en fait une part consid\u00e9rable d\u2019entre eux puisque ces caract\u00e9ristiques sont l\u2019apanage de la jeunesse, se tournent donc aujourd\u2019hui naturellement vers l\u2019entreprenariat<\/strong>. On s\u2019en r\u00e9jouit, on a raison\u2026 <\/span><\/p>\n

On a raison, mais ce mouvement peut aussi s\u2019analyser comme un \u2018\u2019brain drain\u2019\u2019 des grands groupes vers les startups<\/strong>. Il r\u00e9duit le nombre de talents disponibles pour les grandes structures. L\u2019attitude de notre jeunesse se comprend parfaitement : les structures pyramidales ne leur permettent pas de s\u2019\u00e9panouir, leur voix n\u2019y est pas entendue ? Ils parlent, sans le savoir, comme le personnage de Coluche : \u00ab La soci\u00e9t\u00e9 n\u2019a pas voulu de nous ? Qu\u2019elle se rassure, on ne veut pas d\u2019elle ! \u00bb<\/span><\/p>\n

La v\u00e9rit\u00e9 est qu\u2019on ne peut plus continuer comme \u00e7a. La v\u00e9rit\u00e9 est que les startups et les grands groupes ne peuvent pas vivre les uns sans les autres<\/strong>. La v\u00e9rit\u00e9 est que, demain et d\u00e8s aujourd\u2019hui, pour innover, il faut apprendre \u00e0 combiner deux approches : l\u2019une plus verticale et sans doute d\u00e9fensive sur les business existants qui devront continuer \u00e0 \u00e9voluer pour pr\u00e9server leur valeur, principalement centr\u00e9e sur une d\u00e9marche d\u2019innovation interne. L\u2019autre plus horizontale en acceptant d\u2019aller faire son march\u00e9 dans le maquis des start-ups pour y trouver technologies, comp\u00e9tences, nouveaux usages et talents de demain pour l\u2019entreprise.<\/span><\/p>\n

Cette seconde approche n\u00e9cessite d\u2019aborder l\u2019acquisition de start-ups en effectuant une r\u00e9volution copernicienne. La France n\u2019est pas la Silicon Valley, certes, mais nous avons une forte tradition de Recherche et D\u00e9veloppement, d\u2019une part, et la French Tech une r\u00e9alit\u00e9 \u00e0 l\u2019\u00e9chelle mondiale d\u2019autre part.<\/strong> Il faut partir de ces deux points fort pour revisiter l\u2019acquisition de startups par les grands groupes, le fameux \u2018\u2019corporate venture\u2019\u2019. Il faut en quelque sorte initier une d\u00e9marche de \u2018\u2019R&D venture\u2019\u2019<\/strong> ou \u00ab Innovation Venture \u00bb…<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ sticky=”yes” width=”1\/4″][vc_single_image media=”59414″ media_width_percent=”100″ advanced=”yes” media_items=”media|original,title,caption” media_text=”under” media_overlay_opacity=”50″ media_padding=”2″][vc_button button_color=”accent” wide=”yes” border_width=”0″ link=”url:https%3A%2F%2Fwww.thedigitalnewdeal.org%2Fwp-content%2Fuploads%2F2017%2F06%2FFondationDigitalNewDeal-cac40-uberisait-sa-RD.pdf||target:%20_blank|”]T\u00e9l\u00e9charger la note d’\u00e9tude[\/vc_button][uncode_share layout=”multiple”][vc_separator][vc_button wide=”yes” border_width=”0″ link=”url:http%3A%2F%2Fwww.thedigitalnewdeal.org%2Fpublications%2F|||”]retour vers Toutes les publications[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”3\/4″][vc_row_inner][vc_column_inner width=”1\/1″][vc_column_text] Et si le […]<\/p>\n","protected":false},"author":5,"featured_media":57342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications"],"yoast_head":"\nEt si le CAC 40 ub\u00e9risait\u2026 sa R&D - Digital New Deal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thedigitalnewdeal.org\/en\/et-si-le-cac-40-uberisait-sa-rd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et si le CAC 40 ub\u00e9risait\u2026 sa R&D\" \/>\n<meta property=\"og:description\" content=\"[vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”3\/4″][vc_row_inner][vc_column_inner width=”1\/1″][vc_column_text] Et si le […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thedigitalnewdeal.org\/en\/et-si-le-cac-40-uberisait-sa-rd\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital New Deal\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-03T09:34:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-24T14:30:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thedigitalnewdeal.org\/wp-content\/uploads\/2017\/11\/Capture-d\u2019e\u0301cran-2017-11-06-a\u0300-19.18.17.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"arno pons\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Et si le CAC 40 ub\u00e9risait\u2026 sa R&D\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.thedigitalnewdeal.org\/wp-content\/uploads\/2017\/11\/Capture-d\u2019e\u0301cran-2017-11-06-a\u0300-19.18.17.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Digital_NewDeal\" \/>\n<meta name=\"twitter:site\" content=\"@Digital_NewDeal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"arno pons\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thedigitalnewdeal.org\\\/en\\\/et-si-le-cac-40-uberisait-sa-rd\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thedigitalnewdeal.org\\\/en\\\/et-si-le-cac-40-uberisait-sa-rd\\\/\"},\"author\":{\"name\":\"arno pons\",\"@id\":\"https:\\\/\\\/www.thedigitalnewdeal.org\\\/en\\\/#\\\/schema\\\/person\\\/6e2b19855a30c442380aa25b80dc2afa\"},\"headline\":\"Et si le CAC 40 ub\u00e9risait\u2026 sa R&D\",\"datePublished\":\"2017-11-03T09:34:54+00:00\",\"dateModified\":\"2021-05-24T14:30:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thedigitalnewdeal.org\\\/en\\\/et-si-le-cac-40-uberisait-sa-rd\\\/\"},\"wordCount\":623,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thedigitalnewdeal.org\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thedigitalnewdeal.org\\\/en\\\/et-si-le-cac-40-uberisait-sa-rd\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thedigitalnewdeal.org\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/The-Digital-New-Deal-Foundation-005.jpg\",\"articleSection\":[\"Publications\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thedigitalnewdeal.org\\\/en\\\/et-si-le-cac-40-uberisait-sa-rd\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thedigitalnewdeal.org\\\/en\\\/et-si-le-cac-40-uberisait-sa-rd\\\/\",\"url\":\"https:\\\/\\\/www.thedigitalnewdeal.org\\\/en\\\/et-si-le-cac-40-uberisait-sa-rd\\\/\",\"name\":\"Et si le CAC 40 ub\u00e9risait\u2026 sa R&D - 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